With the World Series underway, Chevrolet has started its third consecutive year of partnership with one of the biggest sporting events of the year. This year, the Chevrolet Traverse is the object of marketing desire when it comes to Major League Baseball’s big grand finale.
With Chevy sponsoring the “Pre-Game Show,” the car company will put ads for the new Traverse throughout the games and will provide a bit of a multimedia blitz for the potential consumers to contend with. Promotions include opportunities for fans to win tickets to the 2009 MLB All-Star Game and a few other prizes, most of which have a lead-in to the Traverse.
“We successfully used the past two MLB postseasons to engage baseball fans in support of the Chevy Silverado and Chevy Malibu. This year, as the all new Traverse steps up to the plate, we’ll surround fans with on-air, onsite and online messages about Traverse’s segment-leading capabilities, design and fuel economy,” explained Kim Kosak, Chevrolet general director for advertising and sales promotion.
The partnership also includes Chevrolet’s sponsorship of the Player of the Game and raises the profile of the company in a slew of special spots sponsored by Chevy.
For more information on Chevrolet’s involvement with the World Series, drop by your local dealer or check online at the Chevy cars website.
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