With the economic downturn, many car companies are cutting back. Chevrolet is not immune to the changing economic climate and has had to make some changes to its strategy, which has included some changes in production and some shifts in advertising.
Bloomberg recently reported that Chevrolet’s next move was to cut back on sports sponsorships. This cutback comes in light of falling sales and the economic situation, as the car company attempts to even out its financial forecast. The cutback involves Chevrolet cutting back spots for college sports and broadcasting advertisements only during games.
General Motors and Ford have reduced sports marketing as a way to cut costs in light of falling sales and plummeting stock prices. U.S. auto sales slid 27% in September. Deteriorating consumer confidence and a slowing economy may erode them further, which means these changes are necessary. Car companies like GM and Ford won’t survive if they can’t figure out a way to regain the lost ground.
Luckily, the economic downturn can benefit you as a consumer. Drop on by your local dealer today for more information on Chevy cars and trucks promotions. There are plenty of opportunities to save money now buying or leasing a new Chevrolet or GM car. Talk to your dealer today and see how you can benefit from the changing economic tide.
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
