We recently told you all about the brand new Chevrolet Traverse and the expected impact the vehicle is going to make on the industry. Well, General Motors has begun production on the Traverse at its plant in Spring Hill, Tennessee.
The production of the 2009 Traverse began after General Motors performed a 12 month retooling of the plant and invested $600 million in the project.
Production of the brand new crossover from General Motors is heavily anticipated by Chevrolet execs, who claim that the Traverse will provide the perfect fit for today’s struggling markets.
“The all new Chevy Traverse is the right product for the market today, and we’ve got the right manufacturing team building it here in Spring Hill,” said Troy Clarke, president of GM North America.
General Motors has stated that the Traverse is one of the company’s most important volume market products, noting its fuel-efficiency as one of the top-drawer effects of the car’s potential for success. The car company is hoping that the Traverse’s fuel economy, with the 3.6-litre engine, will help provide a selling feature for the vehicle.
As with most other Chevy cars, promotion is a big factor. While the vehicle is beginning production, GM and Chevrolet have a long way to go in making the car popular among a public starving for a break from the economic turmoil.
