The brand new Chevy Volt is facing down some serious marketing opportunities. Not only has the Volt been heavily promoted in a variety of avenues, but Stephen Colbert’s show recently had the opportunity to interview General Motors Vice Chairman Bob Lutz and talk about the brand new Chevrolet Volt.
Colbert’s finest hour came when he proffered the question “Will it get me laid?” to a seemingly flustered Lutz.
Lutz’s response: “You’re going to get a lot of nice, no-makeup environmentalist [women].”
While Lutz responded in typically hilarious Colbert Show fashion, Chevy’s promotion of the image of the Volt is dead on target. By going on shows like Colbert’s the Volt will rack up a fair range of marketing opportunities and will get more people interested in the vehicle. But if Lutz and Chevy intends to be continue to raise its profile amongst the target audience for the Volt, they’ll need to be a bit more progressive in terms of the answers.
Lutz sounded outdated and not entirely supportive of the Volt, which is a vehicle that he and all Chevy cars reps need to get behind if the intention is to sell it to a younger public. The appearance on the show along won’t necessarily sell more cars, but his support behind the vehicle will. And he and other Chevy reps will need to work harder in the coming months to promote the vehicle.
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