For General Motors and Chevrolet, the upcoming Paris auto show is incredibly important.
Car companies from around the world will spend millions of dollars on the show, hoping to unveil some of their more vibrant creations on a waiting public anxious to see the new goods for the first time. The public exposure from the auto show simply can’t be beat and Chevrolet will be hoping to make the most of the opportunity to reach a broad audience in one shot.
“This is a way to express that Chevrolet is now a global brand,” said Wayne Brannon, the chief of Chevrolet Europe.
One of the key components to Chevy cars presentation at the Paris show is the Chevrolet Volt. The electric vehicle is one of Chevy’s most bankable products, as the car company is putting an awful lot of promotional stock behind the smooth ride.
Chevy hopes to use the enormous media coverage and the huge international audience to bring up the profile of the Volt and other Chevy cars. With additional focus on the environmentally-friendly vehicles from around the world, there’s no question that GM and Chevrolet will set their sights on Paris for an opportunity to show just how “green” they can be.
