Ever since I was a small boy, I can remember dreaming of buying my own Chevrolet. You see, I grew up in Michigan, not too far from one of the Chevrolet plants near Flint. For us, in those days before Toyotas and Hondas could be found on the streets in droves, owning your own Chevrolet was something of a status symbol. It meant you were an adult, that you had arrived.
Of course, I also remember struggling to figure out how I was going to pay for that first Chevrolet. Back then, only companies leased vehicles, so I didn’t really have that option. I’d just landed my first copywriting job, and I had a little bit of an advance to work with. So, I drove my old rusted out pickup to the Chevrolet dealer, plopped down the advance, and managed to convince the auto finance manager to let me have a loan for a 1992 Chevrolet Camaro.
Things may be different today. Auto financing is much harder to come by, and the Camaro is only just now returning to the Chevrolet lineup. Still, I’m proud to say that my kids talk about how, one day when they grow up and get a job, they’ll go down to one of our local NJ car dealers and buy their own Chevrolet.
Quite frankly, it makes me proud.
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